LinkedIn Now Ranks Colleges By Desirable Jobs


graduation studentsLook out U.S. News & World Report, LinkedIn is also ranking colleges! U.S. News is the most widely known organization to rank colleges but now LinkedIn, the world’s largest professional network, is entering the arena. LinkedIn has a different approach than U.S. News, and therefore has given prospective graduates another perspective to ponder when thinking about their choices for higher education.

Method of Ranking– LinkedIn approaches college rankings from an employment perspective. To do so, LinkedIn asks the question, “What schools give the best chance at obtaining a desirable job after graduation?” In undertaking this task, the social network mined the user profiles of its 300 million members from around the world. They examined graduates within the past eight years to reflect recent employment trends. LinkedIn calculated the percentages of graduates to have obtained desirable jobs and used these percentages to rank universities based on career outcomes.

What is a desirable job? To answer the question, LinkedIn looked at companies that were attracting talent and determined what their turnover rate was. They then assigned a ranking based on the turnover. If an organization was attracting external employees at the same rate as another organization with a lower turnover rate, the company with the lower turnover rate received a higher ranking. The basic theory is if a company can retain its employees, it is a more desirable choice for graduates.

Are The Rankings Useful?The answer is controversial. An article in The Wall Street Journal asked Judith Scott-Clayton, a professor of economics and education, at Teachers College, Columbia University what she thought of LinkedIn’s college rankings. She said, “This could be very skewed, if LinkedIn tends to attract more people who think they have better jobs than the general population.” U.S. News & World Report has also had controversy in their rankings. U.S. News depends partly on a system of colleges self-reporting data. In an October 8th article, the organization reported 2 schools inflated their data which in one case, altered the rankings.

2 Important Questions-LinkedIn provides information that is worth considering. The rankings are still too new to determine validity but they do cause you to think about two important questions which are: “What is a desirable job for me? and “How will my education help me obtain a desirable job?” Pondering these two questions will prepare you well for future success.

Stacy Harshman, founder of Your Fulfilling Life, brings her experience as a recruiter for a Fortune 500 corporation to her work as a career coach. In addition to helping people discover their passions, she also provides clients with insight into the mind of a recruiter, unlocking the secrets of what employers look for in potential employees. Stacy offers individual and group coaching in person and by phone to those seeking positive change in their professional lives.

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